Why Attend a Search Engine Optimization Workshop? 1. Students who follow the strategies and tactics outlined in this class consistently gain increased traffic for their websites. 2. Small class sizes offer personalized attention. Classes are limited to a maximum of 16 students. 3. Hands on training allows for better retention of materials presented. 4. Meet and learn from like-minded professionals from a variety of industries. 5. Receive a site review during class to help you get the right start down the SEO path. 6. Learn from a working professional who has been marketing on the Internet since 1997. 7. Because not only are the classes packed full of information, they're fun!

SEO Training Agenda 5-Day Comprehensive SEO Training Course includes all 5 days 2-Day Essentials Class includes days 1 & 2 3-Day Advanced Class includes days 3, 4 & 5 Day 1  Discover a complete 6-step system for performing effective search engine optimization  Learn how to perform keyword research that will attract your target market  Write content that will turn visitors into customers  Find out the importance of keyword placement on your web pages and where to actually place the keywords  Discover how to improve your Click-through Ratios Day 2  Learn optimal techniques to get your pages indexed by the Search Engines.  Find out what it takes to monitor your progress and the tools to help you.  Understand the benefits of working with ranges of pages.  Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.  Learn why submitting your site to directories is important and how to choose the correct directories.  What is Link Popularity and why is it important.  Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.  Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!  Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.  Learn about technologies that can improve your conversion rates and capture phone calls right from your web site. Day 3  Review the 6-step optimization process taught in the Essentials class to help you retain this important information.  Work on advanced keyword research strategies.  Learn techniques that will help you write effective sales copy that gets results.  Understand how the personalization of search results is changing the rules.  Find out the best approaches for setting up a blog and learn about the art of blogging.  Discover the importance of usability and on what to focus  Get a custom website review. Day 4  What is Latent Semantic Indexing and how can it help your website?  Develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into your web site.  Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage?  What is Social Media Marketing and how can it help boost visibility?  How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours  What is Pay Per Click and who are the players?  Learn how to implement Google Analytics on your website and why this is a must!  Find out about the tools offered by the search engines to increase your web site's success Day 5  Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings  Find out about web analytics and how to analyze your progress with ClickTracks  Learn the power of article marketing  Discover problems your site might run in to and how can they be fixed.  Sure fire strategies to build your SEO business  Group Q&A

 Final Exam

 Wrap-up and awards